Websites and mobile apps are powering our lives and making it more accessible. People use these resources to shop for products online, avail themselves of on-demand services, and satisfy their quest for information, knowledge, and entertainment.
WordPress powers many of these websites, and brands are buckling down to make the most of the online market. This includes measures like advertisement and promotions, running marketing and reward campaigns, and even building WordPress mobile apps.
However, acquiring a good number of leads, traffic, and revenue is difficult amidst the growing competition. To assist you in accomplishing traffic and revenue milestones for your WordPress website, we have compiled a list of some promising tips.
Embark upon this insightful journey, and stay with us until the end. Implement the tips and techniques suggested and make the most of your WordPress website. Let us begin!
Seven commandments of success
Follow the tips listed below and cover multiple dimensions and avenues that are key in attracting more traction and attention for your website.
1: Use compelling content and design
The immediate aim of a website is to hook the visitor’s attention. This is followed by measures to cater to their needs, solve their queries and issues, convert them, and retain them.
To achieve all this and ensure the visitors reach the end of the purchase funnel, you must provide an engaging experience right from the start. Make the onboarding process simple and offer multiple options for signing up or allowing exploration as a guest.
Focus on the aesthetics and keep the content crisp and concise. Pick the themes cautiously and design elements that reduce the cognitive burden on visitors. Keep the content SEO-friendly, and try to be as helpful and entertaining as possible. According to SEO Leeds, websites implementing an SEO-oriented content marketing strategy saw 112% more website traffic than those with no search engine strategy behind their content marketing efforts.
2: Create an action-driven landing page
Design every page accurately, clearly underlining, and catalyzing its goal. The landing page should be specially designed with the overarching business goal in mind.
It should summarize your website content, brand insights, contact and communication channels, etc., and paint a coherent picture of the brand or business. However, have a calculated approach and do not stuff the page real estate. Declutter the pages and give prominence to user-friendly content.
Add a distinct CTA button that inspires visitors to take the desired action. Follow this rule for each page and place the button in a highlighted manner. Also, well-placed and defined URLs should be used to redirect users to necessary pages without having to explore the entire website.
3: Enhance search and filter mechanisms
Site speed, load time, UX, and functional mechanisms significantly retain leads and inspire conversions. The ideal load time is one to two seconds, so ensure the website aligns with this.
Enhancing the search and filter functionalities will make the navigation experience smooth and frictionless. You can add relevant tags to your products and listings to make them easily discoverable and perceivable.
Create a well-defined hierarchy of categories, products, catalogs, etc., and place a prominent search tool or bar. Leverage suitable plugins to organize your website’s contents and enable easy navigation.
4: Align with the trends and demands
Social, cultural, economic, or political trends have always affected the market. These trends sometimes play a crucial role in attracting customers and inspiring conversions.
For instance, ever since the Covid-19 pandemic hit the globe, brands have started selling and capitalizing on “hygiene and health.” Many websites also renovate their design and use themes like “Spring Theme”, “Autumn Theme”, “Festival Season”, etc., to suit the market developments.
Look out for such ongoing trends and market demands and try to align your content and marketing strategy accordingly. This will break the monotony of content and design and make the website more appealing to new or existing consumers.
5: Increase the versatility with plugins
The best thing about WordPress is that it is highly customizable and scalable. WordPress plugins can achieve this customizability and scalability.
Integrate new and suitable plugins to add more functionalities to your website and make it more versatile and interactive. You can also use several plugins that boost the speed and performance of your website and optimize it for SEO.
For instance, plugins like Optin Monster and HumCommerce can help you generate leads. Some WooCommerce mobile app plugins enable you to turn your website into a mobile app store where you can sell commodities and earn revenue.
6: Leverage marketing and communication
The proper marketing and communication strategy can work wonders for leads and revenue generation. The online industry has many options that can be harnessed to leverage the same.
For example, you can politely ask visitors to subscribe to your newsletters or opt-in to your emails. Email marketing triggers actions and responses from new, regular, or lapsed visitors. You can also use push notifications and prompts to keep the visitors engaged and informed.
Integrate your social media accounts and pages and build a solid following and brand presence across multiple channels. Also, explore other options and marketing techniques to garner as much attention and social proof as possible. It will fetch you numerous referrals and backlinks and boost the Google search results in your favor.
7: Optimize for the mobile-friendly audience
The proliferation of smartphones has taken all businesses by storm, as most online consumers are mobile-friendly. Therefore, it is essential to optimize your website for mobile visitors and ensure it is high-performing and smooth.
Statistics also show that users who visit certain websites tend to look for their apps to access the services more conveniently. Unlike websites, apps do not suffer the “buy and bye” phenomenon, and the churn rate can be comparatively lower.
Hence, you can also sign up for an mobile app builder like AppMySite and build an app for your WordPress website without coding. Add a prominent app download button or URL on your website, and cross-reference the app and website to cover the maximum number of visitors. These practices will help you retain customers and increase conversions.
Wrapping Up!
That is all from our end today! We hope that the experience was insightful. Now that you are all prepared, implement the learning and give your competitors a run for their money.
Create one goal at a time and conquer it before proceeding to the next one. Feel free to contact us and share your insights or learn more about expanding your online business and making it mobile-friendly.
